It’s a testament to the effectiveness of business cards that they’ve managed to hold their own in an increasingly digitalized world!
If your company hasn’t yet designed and printed out its own cards, you’re missing out on a key marketing opportunity to tell clients about the services and products you can offer.
An effective business card, however, can’t just be a simple piece of 3.5” x 2” paper with your name and number on it. To stand out in a competitive market like the UAE’s you need to be innovative with your designs!
If your company hasn’t yet designed and printed out its own cards, you’re missing out on a key marketing opportunity to tell clients about the services and products you can offer.
An effective business card, however, can’t just be a simple piece of 3.5” x 2” paper with your name and number on it. To stand out in a competitive market like the UAE’s you need to be innovative with your designs!
Remember: clients will build up a lasting opinion about your business in the first 10 seconds of your interaction.
It’s a harsh reality, but first impressions do matter! Make sure you leave a positive one with these 5 tips on making your cards creative and unique.
It’s a harsh reality, but first impressions do matter! Make sure you leave a positive one with these 5 tips on making your cards creative and unique.
1. Consider a special finish
All of your competitors are going to be printing their cards on standard white paper anyway, so why not get a little creative and add a special finish to yours?
Get in touch with a printing press in UAE, and have them add premium finishes to your design like metallic inks, spot-UV, foil blocking, embossing, or matte.
You can even add a small QR code on the back that the client could scan to learn about your history and products!
Get in touch with a printing press in UAE, and have them add premium finishes to your design like metallic inks, spot-UV, foil blocking, embossing, or matte.
You can even add a small QR code on the back that the client could scan to learn about your history and products!
2. Try out different shapes
It may cost you a little bit extra, but the easiest way to stand out from your competition is to design a business card with a shape that’s unique to your products!
A construction company, for example, could shape their designs like one of their prominent buildings. A dentist could do the same with the shape of a tooth! The possibilities here are endless, and eventually, it’ll come down to how much you want to experiment.
Do keep in mind that cards need to easily fit inside a wallet or briefcase, so don’t make it too big.
A construction company, for example, could shape their designs like one of their prominent buildings. A dentist could do the same with the shape of a tooth! The possibilities here are endless, and eventually, it’ll come down to how much you want to experiment.
Do keep in mind that cards need to easily fit inside a wallet or briefcase, so don’t make it too big.
3. Make them useful
The biggest problem with paper cards is that they’re almost always thrown away once the client is done reading them (sometimes even before that!).
Help your designs stand out by making them useful for both you and the reader!
Some great examples of this are cards that fold into miniature chairs for a mobile phone, multipurpose cards which feature tools to help around with everyday tasks like a ruler and screwdrivers, and edible cards that have the company’s contact details on them.
Help your designs stand out by making them useful for both you and the reader!
Some great examples of this are cards that fold into miniature chairs for a mobile phone, multipurpose cards which feature tools to help around with everyday tasks like a ruler and screwdrivers, and edible cards that have the company’s contact details on them.
4. Get them professionally printed
Even the most well designed business cards will feel cheap if you end up getting them printed from your stationary shop. The quality just won’t come out!
Instead, go to a printing press in Dubai and get your cards printed professionally and in a large bulk! You wouldn’t want to suddenly run out of them before that important meeting with a new client.
Instead, go to a printing press in Dubai and get your cards printed professionally and in a large bulk! You wouldn’t want to suddenly run out of them before that important meeting with a new client.