Numerous organizations, regardless of their size have discarded stationery items and replaced them with customized corporate stationary in an attempt to enhance their branding strategies. From office calendars to letterheads and envelopes, all stationary objects now have customized replacement.
Although some people might argue about the expense associated with corporate stationery, the marketing and advertising associated with it is enough to speak for its utility.
Here are a few tips to consider before you get office stationery designed for your workplace:
Although some people might argue about the expense associated with corporate stationery, the marketing and advertising associated with it is enough to speak for its utility.
Here are a few tips to consider before you get office stationery designed for your workplace:
It should reflect your branding
Every item that comes out of your stationary bag at the office should be representing your brand. Creating designs that are appealing and effective is definitely an important aspect of corporate stationery. However, all the items should be able to point out where they've come from. Branding only a few items from the collection do not serve the purpose that corporate stationery usually does.
Tip: If branding is your motive, it helps to hire expert organizations that provide multiple services to do the job for you, e.g. many printing presses offer corporate stationary printing services in Dubai along with marketing material. It is always possible to ask for discounted rates when obtaining multiple services.
Businesses that have an established brand are more likely to be chosen for business as compared to brands that do not have a consistency in their designs. By being a representative of your company, customized corporate stationary also acts as a marketing tool.
Tip: If branding is your motive, it helps to hire expert organizations that provide multiple services to do the job for you, e.g. many printing presses offer corporate stationary printing services in Dubai along with marketing material. It is always possible to ask for discounted rates when obtaining multiple services.
Businesses that have an established brand are more likely to be chosen for business as compared to brands that do not have a consistency in their designs. By being a representative of your company, customized corporate stationary also acts as a marketing tool.
It should be easy to read
When printing content on stationery, make sure to use font styles and sizes that can be understood easily. In an attempt to avoid detracting from your message, make sure the labeling has white spaces and no extra text.
It is advised that the content is aligned left to right, include white space to help make message prominent. The labeling should use two fonts or less in an attempt to maintain consistency.
It is advised that the content is aligned left to right, include white space to help make message prominent. The labeling should use two fonts or less in an attempt to maintain consistency.
It should have the required information
Corporate stationery should be two things; 1) aesthetically pleasing and 2) a link between parties. The link should be able to inform the receiving parties important information related to your company such as your name, phone number and address.
If there’s still space left, also include your social media pages such as your LinkedIn and Facebook.
If there’s still space left, also include your social media pages such as your LinkedIn and Facebook.
Include colors
Include colors in the stationary that help it stand out. Colors are essential when it comes to marketing, as they not only grab the attention of people but also makes marketing materials interesting. The font should complement the color of your papers. For example in case the company’s logo is dull, use a dull color for the parchment too.
Choose high-quality paper
When choosing paper for your business stationery papers always choose options for a paper that are more formal and professional. Nothing speaks formal better than a thick, glossy paper of high quality. Small details like these are sufficient to change a client's perception of your business. It's better not to risk your reputation!
Be careful when including images
If you’re planning on getting images included on to your corporate stationery, make sure to include Images of your products being used or of your office space. Whatever the content of the image, make sure that they are aligned with the message that your business and logo send out.
Conclusion
According to a study, due to the advancement in smart tools and technology, the demands for stationery items is expected to decrease. However, due to the growth and expansion of the European market, the need for customized stationery is expected to increase.
The trend may stay the same in the Gulf regions. Due to the industrial and commercial expansion, new companies are settling in, and business is expected to bloom for printing presses in Sharjah and other parts of the UAE.
Corporate stationery is not just a way of standardizing the stationary being used at organizations, and they're also a great tool for marketing. Pens, notepads, letterhead and envelopes, corporate stationery have a way of letting receivers know what your company is all about.
The trend may stay the same in the Gulf regions. Due to the industrial and commercial expansion, new companies are settling in, and business is expected to bloom for printing presses in Sharjah and other parts of the UAE.
Corporate stationery is not just a way of standardizing the stationary being used at organizations, and they're also a great tool for marketing. Pens, notepads, letterhead and envelopes, corporate stationery have a way of letting receivers know what your company is all about.