The print advertisement has loosened up its charm over years, however, it’s partially true because many advertising companies are creatively incorporating paper printing in their advertising campaigns. Here are some perfect incorporation of modern with traditional medium of marketing.
The Medium of Advertising:
The Medium of Advertising:
- We have been using direct mail, newspaper, yellow page advertisements and coupon books to market our products, but this was more successful when there were no mobile devices. With the evolution of mobile technology, to market any product it is now essential to include mobile marketing tactics in media marketing strategies. And now smart offset printing press Dubai are including mobile text messages to share their coupons with a large user base. Traditional printing marketing redemption rates are higher than direct mail or newspaper. When you integrate conventional printing with the modern techniques better and improved results can be seen. According to market guru, 20% to 30% rise in coupon sales is seen within a week of launch, which is hard to achieve with regular intervals.
- Offset printing Dubai is commonly used for sharing specific information with the customers. However, to build relationships often companies look for other methods because this alone cannot help building strong relationships with their customers. However, mobile marketing turns what can be ineffective marketing into real effective which always deliver results and performance.
- Mobile printing market is pretty different from other marketing campaigns, how. Because most of the time it focuses on certain keywords that will instantly attract the attention of the customer. There are modern offset printing Dubai service providers that are incorporating digital printing with the paper printing to increase the reach of customers.
- You can also set up multiple keywords to test different print marketing campaigns. The simple way to test the ROI in print marketing in the past was to count the number of coupons redeemed from each and then compare. But with adding a mobile call to action into these mediums you can test which advertisement gets seen by more eyes and potential customers. Have a different keyword for newspaper ads and direct mail. After a few ad runs, which keyword brought in more subscribers at a lower cost per opt-in? This is where you should focus your marketing money in the future as the list you are building is a long term sales machine that will continue to pay your business every time you send out a text blast in the future.
- Integrating print and mobile marketing is simple to do, increases your effectiveness of your print advertising and is a necessary step to build a mobile marketing list of loyal customers that will spend money with you for years to come.
- Printing is no more a simple and traditional thing because to make it more effective it is very important to combine it with modern technology. Business organizations at different levels are using different modes of printing to boost their user base.