Make no mistake about it; your product packaging affects how your customers view your brand!
According to a study conducted by the PaperWorker, one-third of a customer’s decision-making when buying new products is based on packaging.
The research also talks about the different elements of product packaging and how each influences customer decisions. These include elements like icons, colors, convenience etc. Each has a separate role to play in how effective the packaging is, and how well it comes off to new customers.
When starting out your own business, consult with a printing press in Sharjah for packaging design. The graphic designers at printing presses are highly experienced in dealing with corporate orders, and can help give your packages the edge they need to stand out.
According to a study conducted by the PaperWorker, one-third of a customer’s decision-making when buying new products is based on packaging.
The research also talks about the different elements of product packaging and how each influences customer decisions. These include elements like icons, colors, convenience etc. Each has a separate role to play in how effective the packaging is, and how well it comes off to new customers.
When starting out your own business, consult with a printing press in Sharjah for packaging design. The graphic designers at printing presses are highly experienced in dealing with corporate orders, and can help give your packages the edge they need to stand out.
Icons
Icons are easily recognizable, reminding customers of the quality and personal experience associated with that product.
Take for example Coca Cola, who have one of the most recognizable logos in the world. As long as that logo is on a product, consumers will know that the product is quality made. This is because Coca Cola have established their brand as being one of quality and reliability. That is the power of icons and logos.
Brand icons can also stir up emotions in consumers, as a product may bring up memories and feelings on sight. This helps develop a long term relationship between the brand and the consumer.
Take for example Coca Cola, who have one of the most recognizable logos in the world. As long as that logo is on a product, consumers will know that the product is quality made. This is because Coca Cola have established their brand as being one of quality and reliability. That is the power of icons and logos.
Brand icons can also stir up emotions in consumers, as a product may bring up memories and feelings on sight. This helps develop a long term relationship between the brand and the consumer.
Colors
Colors help unify your brand across the globe, and can be a great way to visually set yourself apart from the competition if used smartly.
Here, it’s important to remember that different colors convey different messages. For example, brighter colors tend to promote a less serious tone, while black represents power and control.
Your choice of color cam help you set the right tone, and display what your product stands for.
Here, it’s important to remember that different colors convey different messages. For example, brighter colors tend to promote a less serious tone, while black represents power and control.
Your choice of color cam help you set the right tone, and display what your product stands for.
Quality
According to BusinessInsider, 52% of online consumers have said that they would return to a brand for another purchase if the products they received came in a premium packaging. An even more impressive statistic is that businesses have reported a 30% increase in sales and consumer interest when they started to invest in quality packaging.
Thanks to the presence of numerous multinational corporations, the packaging companies in Dubai are accustomed to delivering high quality packaging in huge orders. Get in touch with them and set up a meeting. Having top quality packaging for your premium products is what you need to get your business of the ground and blooming.
Thanks to the presence of numerous multinational corporations, the packaging companies in Dubai are accustomed to delivering high quality packaging in huge orders. Get in touch with them and set up a meeting. Having top quality packaging for your premium products is what you need to get your business of the ground and blooming.
Typography
Each font is different to the other, and your use of fonts will go a long way in helping to establish your brand. Having a font that people can recognize instantly is a great way to achieve the kind of global branding all businesses crave.
Convenience
The last and most important point of all – after actually providing quality goods – is convenience. It won’t matter how pretty the brand’s packaging looks if it isn't easy and convenient to use/open.
Think of it like a buying a soda can over a bottle. What makes the can so convenient is that soda bottles require bottle openers, while soda cans don’t require any tools apart from your own fingers. It’s that kind of convenience that drives peoples’ choices when shopping.
Think of it like a buying a soda can over a bottle. What makes the can so convenient is that soda bottles require bottle openers, while soda cans don’t require any tools apart from your own fingers. It’s that kind of convenience that drives peoples’ choices when shopping.